BRIEF

Design a cafe's branding presence inspired by Lima, Peru.

WHAT I DID

This partner project enabled us to lean into our strengths. I headed the design research, illustrated the Peruvian-inspired animal icons, and organized color schemes. My partner generated flavor descriptions, gathered font pairings, and ironed out the composition hierarchy.

RESULT

Each coffee bag encapsulates the soul of a neighborhood in Lima, Peru, each with its unique animal icon native to the region. The color scheme of each package corresponds to the flavor profile of the coffee.